AI-powered business gifting
On a mission to get rid of bad business gifts
Alex and Blanka here! We started Prazely just a few months ago and are extremely excited to be launching a public Beta of our AI-powered platform for business gifts as well as our Blog today. At the beginning of 2018 we have decided that we were going to help companies around the world connect with their clients, partners and employees beyond the realm of digital communications. In the world that is forcing us more and more to interact with people through technology we wanted to build a technology that would enable real-world connections instead.
Sounds nice, right? But is it possible?
How DO you create empathy and connect with people in the business world?
spent on corporate gifts by US companies annually
Right now, most businesses use technology to scale their outreach through emails, landing pages, social media, blogs etc. Some are directly meant to hard sell the product some provide additional value to their clients, however none of those digital channels show appreciation or create goodwill. Nobody likes to be sold to, but everyone loves to be appreciated. And what is the best way to make someone feel appreciated? Yes, that’s right, give them something that would make them happy; something that would show them you care and put a lot of thought into it. Doesn’t matter how big or small as long as it is personal. If you think about it business gifting probably has existed in some shape or form forever. But in the current fast paced world when it comes to gifting companies have to choose between efficiency and scalability or personalization and engagement. Ultimately, none of those approaches are great, because you are either wasting money on generic swag that gets tossed in the bin within 5 minutes or you are wasting time (and eventually money) by hand-picking the coolest gifts for each of your hundreds recipients.
But, as you probably guessed, this is where Prazely comes in! We thought long and hard where we could start to make the biggest difference and realized business gifting industry badly needs a makeover and it needs it NOW
We want to take the familiar concept of campaigns from standard marketing automation tools and apply it to business gifting. This way you are not just streamlining sending hundreds of business gifts at a time, but you can create rules to automatically add people to campaigns in the future.
Finding a perfect gift for someone you know really well is a hassle, but coming up with multiple business gifts for people you don’t know that well often seems like an impossible task. That is why we’ve built an AI that within seconds identifies the best gift for every single person you’d like to send some love and appreciation.
Companies spend anywhere between $10,000 to $300,000 on business gifts every year. Yet, most of them have no idea if the gifts they are sending are actually effective in achieving their goals. They don’t have a way to track their spend and understand the ROI of their gifting programs. With Prazely we want to change that through Analytics and Spend tracking.
Right now we are offering 30% off the first order (unlimited number of business gifts) for anyone who signs up fo our Beta until November 30th. With the holiday season coming up, this is a great deal to take advantage of and share some holiday cheer with your clients or partners.
Get 15% off your holiday business gifts!